AskEllie.co.uk

Privacy Policy – AskEllie

Last updated: 01/04/2026

Welcome to AskEllie.co.uk.

Your privacy is important to us. This policy explains how we collect, use, and protect your information when you use our website, services, and AI assistant (“Ellie”).

1. Who We Are

AskEllie provides guidance and support to families navigating SEND, education, and related matters.

For the purposes of data protection law, AskEllie (operated by Oliver Lee) is the data controller of any personal data you provide.

Contact:
📧 hello@askellie.co.uk

2. Information We Collect

We aim to minimise the data we collect.

a) Information You Provide

  • Information submitted through forms or private support requests
  • Email address (if you contact us directly)
  • Any documents or information you choose to upload

⚠️ Important:
You are strongly advised to remove or redact personal and identifiable information (such as names, addresses, dates of birth, and school details) before submitting any content.

Any information you provide is submitted at your own discretion and risk.

b) Chatbot Interactions (AI Use)

  • The content you enter into the AI assistant

👉 Important Notice:

  • The chatbot is powered by third-party AI providers
  • Information entered may be processed by these systems
  • We do not control how third-party AI systems handle data internally

Therefore:

  • You must not enter sensitive, confidential, or identifiable personal information into the chatbot
  • We do not guarantee the privacy or security of chatbot inputs
  • Chatbot interactions may be logged or processed for system improvement

c) Website Usage Data

We collect limited analytics data such as:

  • Page visits
  • Time spent on pages
  • General interaction data

This data is typically anonymous and used to improve our services.

3. How We Use Your Information

We use your information to:

  • Provide personalised guidance and responses
  • Review and summarise documents (where submitted)
  • Respond to enquiries
  • Improve our website, services, and content
  • Understand how users interact with AskEllie

We do not sell or rent your personal data.

4. Legal Basis for Processing (UK GDPR)

We process your data under:

  • Consent – when you voluntarily submit information
  • Legitimate Interests – to operate, improve, and respond to users

5. AI & Third-Party Processing

AskEllie uses third-party providers to operate parts of the service, including:

  • AI systems (for chatbot and support responses)
  • Website hosting and analytics services

These providers may process data submitted by users.

We take reasonable steps to minimise risk. However:

  • AI systems may process, store, or analyse submitted information
  • We cannot guarantee how third-party systems manage data internally

👉 You should not submit sensitive or identifiable personal data unless necessary, and only at your own risk.

6. Data Sharing

We only share data where necessary with trusted third-party providers, such as:

  • Hosting platforms
  • Payment providers
  • Analytics services
  • AI service providers

We do not share your data for marketing purposes.

7. Data Security

We take reasonable steps to protect your information using appropriate security measures.

However:

  • No online system is completely secure
  • Any information shared is done at your own risk

8. Data Retention

We only keep personal data for as long as necessary to:

  • Provide the service requested
  • Meet legal or operational requirements

You may request deletion of your data at any time.

9. Your Rights (UK GDPR)

You have the right to:

  • Access your personal data
  • Request correction
  • Request deletion
  • Restrict or object to processing
  • Withdraw consent

To exercise your rights, contact:
📧 hello@askellie.co.uk

10. Cookies

We use cookies to:

  • Improve site performance
  • Understand user behaviour

You can manage cookies through your browser settings.

11. External Links

Our website may contain links to third-party websites.

We are not responsible for their privacy practices.

12. Changes to This Policy

We may update this Privacy Policy at any time.

The latest version will always be published on this page.