Our Story

Why We Built AskEllie

We’re Oliver and Rebecca — parents to two incredible boys with complex needs including Autism, PDA, ADHD and Dyslexia.

AskEllie wasn’t built from a business idea.
It was built from experience.

Years of navigating a system that was confusing, slow, and often left us to figure things out on our own.

Like many families, we faced:

  • school anxiety and refusal
  • an exhausting EHCP process
  • limited support from schools and local authorities
  • and constant battles just to secure the basics

At times, it felt relentless.


What Changed

Over time, we began to understand how the system really works.

Not just emotionally — but practically.

We learned:

  • what the law actually says
  • how to word things so they are taken seriously
  • and how to challenge decisions effectively

That knowledge changed everything.


Why AskEllie Exists

We built AskEllie because we needed it ourselves.

Now, we use it to help other parents do the same.

Today, AskEllie provides:

  • clear, accessible guidance through complex SEND processes
  • practical tools and templates
  • and one-to-one personalised support for more complex situations

Everything we share is based on real experience — not theory.


What Makes AskEllie Different

There are many professionals in this space.

What makes AskEllie different is simple:

  • we’ve lived it
  • we understand the emotional and practical reality
  • and we know what actually works

You’re Not Alone

If you’re feeling overwhelmed or unsure what to do next, that’s completely normal.

You don’t have to figure this out on your own.

Visit AskEllie.co.uk to get started and access support when you need it.